Design / Merch / Cycling Culture
Eat Pasta
Ride Fasta
A playful and recognizable design for cyclists — inspired by carb loading, speed, and cycling culture.
This design is built around a familiar moment in cycling: eating pasta before a ride. The combination of humor and sport creates a bold and approachable piece within the cycling community.
Design principles
- Playful typography built around a recognizable quote
- Balance between humor and style
- Designed for everyday wear
- Strong visual contrast on apparel
Purpose
To create a design that goes beyond cycling — something that can be worn both on and off the bike as part of a lifestyle and identity.
Result
A bold and accessible design that resonates with cycling culture. The mix of humor and simplicity makes it appealing to a wide audience within the cycling community.
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